Meet Our Founder

Meet our Team

 

Cris Maddox

Cris Maddox is the visionary Founder and Principal Consultant of InsideOut Sales Group, bringing nearly two decades of transformative leadership in management consulting, sales strategy, and business development. Her career spans influential roles at global powerhouses like PricewaterhouseCoopers (PwC), as well as leadershipexecutive positions at high-growth technology and consulting firms. Furthermore, she has successfully sold over 50 distinct services to clients across more than 30 industries—demonstrating her versatility, deep market insight, and ability to deliver value in diverse business environments. 

Renowned for her ability to bridge the gap between strategy and execution, Cris specializes in sales planning, team leadership, negotiation strategy, CRM optimization, and go-to-market execution. She has a proven track record of helping organizations align operations with revenue goals—leveraging data-driven insights, customer-centric processes, and scalable systems to fuel sustainable growth.